Creative Portfolio · 2026
Juldyz
Nurumbet
Growth & Performance
Digital Marketing
Paris
Selected work
Brand & Campaigns
Almaty Marathon Store
- Positioned the store as premium, youthful running gear through shoots, events and collaborations
- Created a 30-day running challenge with influencers for the brand's birthday
- Turned slow-selling gym pieces into everyday wear with a lifestyle video campaign
Results
weekly website traffic
CPC
CPM
sales of casual items
Schwarzkopf Professional
- Localized a global brand for a new market based on target audience analysis, shifting the focus to seasonal shades and haircare
- Launched an “Ambassadors” series with a different Almaty influencer every week
- Led the 300-guest launch event, from partnerships to photoshoots
Results
engagement rate
reach
tags overnight
Restaurants & Hospitality
- Ran content and visibility for 10+ premium restaurants: social content, ads, influencers and events
- Took over a restaurant's Google Maps and 2GIS listings: replied to reviews, encouraged happy guests to post, added photos and the menu
Results
restaurants
followers gained
monthly ad budget managed
Google Maps rating
Growth & Performance
Interior Design Agency: |ead gen funnel
An interior designer with a strong portfolio wanted a steady flow of clients beyond referrals.
- Built an online funnel: Meta Ads → landing page → free renovation guide → discovery call
- Repackaged the Instagram profile and launched ads offering a free consultation
Results
ROAS
revenue from $400 ad spend
Interior Décor E-commerce store
- Built the brand from scratch: visuals, copy and social strategy
- Optimized conversion from profile views to inquiries with limited-time offers
- Set up Instagram and WhatsApp chatbots to cut response time and increase conversion to sales
Results
followers in 2 months
messages
conversion to sales
More results
Psychologist practice
Split targeting into local in-person and city-wide online campaigns.
Fitness studio
Shifted ads from weight loss to long-term health.
Orthopaedic clinic
Launched Google Search Ads and rebuilt the landing page.
Entrepreneurship & Other Projects
Launching my own store
- Spotted the film camera trend before anyone in Kazakhstan was selling them
- Sourced cameras from China and vintage stores, built the brand and ran Meta Ads and influencer partnerships
Results
to sell the first 30 cameras
cameras sold per month
Online Education: mentoring
- Mentored student groups through a digital marketing course and coached them to land their first clients
- Brought in industry speakers and connected students with their first paid projects through my network
Results
students mentored
graduated with their first income
of 30+ mentors
More results
City guide on Instagram (@kuda.moscow)
First to sell paid posts to restaurants.
Agency business development
Sourced and closed new clients alongside my project management role.
Agency team
Restructured the social media department and its offer.
Freelance
Offered free marketing diagnostics.